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Starting a business as engineers: algorithms aren't everything

  • Faculty of Mathematics, Natural Sciences and Information Technology, University of Primorska 8 Glagoljaška ulica Koper - Capodistria, Koper, 6000 Slovenia (map)

As engineers or researchers, we often think of technical solutions to everyday problems. Alja Isaković will share common assumptions we make when we start a business based on an elegant algorithm and why this common approach leads us to products consumers have no interest in. As we explore real-world examples of why algorithms alone aren't enough to start a successful business, we will also explore other non-technical aspects that are crucial for turning a hobby or research project into a business.

View lecture slides.